Our team designed a serene, inviting space at The Big Feastival that captured the essence of the Ritual of Karma. We created a holistic experience that allowed festival-goers to engage with the brand on multiple levels. 

At the heart of the activation was a tranquil meditation area, where visitors could take a moment to unwind and reconnect with themselves amidst the festival’s hustle and bustle. We also created a hand massage station where attendees could indulge in mini-treatments using the Ritual of Karma body care products. This personal touch not only allowed participants to experience the luxurious feel and scent of the products firsthand but also fostered a deeper connection with the brand. To complement these experiences, we installed beautifully crafted product displays, inviting guests to explore the collection at their own pace. This setup served as both a visual focal point and a point of sale, encouraging on-site purchases.

Sustainability was woven into the design and execution of the activation. We repurposed existing pieces from previous events, minimising waste. 

Through a combination of sensory engagement, personal interaction, and a strong commitment to sustainability, we created an experience that left a lasting impact on all who participated.