MAC & Komodo
Creative & Experience
Hearst, ELLE & TRESemmé
Categories
Agency partnerships
Beauty & Wellness
Our long-term partner and client, Hearst, tasked us with supporting the technical production and experiential elements of the ELLE Future of Beauty Dinner. Held a few days before the Future of Beauty Awards, this event, in collaboration with iconic hair brand TRESemmé, was an intimate evening for ELLE members and readers. It celebrated the latest trends, technologies, and brands in the hair and beauty industry that were honoured at the awards.
/ Photography by Oliver Holms
Set in the stunning Belgravia venue, Wild by Tart, our sleek TRESemmé styling stations welcomed guests during an elegant drinks reception, offering cocktails and hairstyles to die for. This introduced guests to TRESemmé’s Lamellar Shine range, which was included in the event goody bags. Our strategic product placements and photo station maximized exposure for TRESemmé’s incredible products.
The evening continued with an exquisite three-course dinner and a discussion led by the ELLE Future of Beauty Awards Panel, featuring ELLE’s Beauty Director Katy Young and industry experts – Lesley Buckle, George Northwood, and Mia Mauge. They explored the pivotal role of haircare in advancing the beauty industry. Our support ensured the event’s technical production was flawless, complementing the sleek salon looks showcased by the guests.
Check out more of our beauty brand events