MAC & Komodo
Creative & Experience
Lancome & Napoleon Studio
Categories
Agency partnerships
Beauty & Wellness
Napoleon Studio, renowned luxury content creators, tasked us with supporting a captivating and luxurious pop-up event for Lancôme, aimed at promoting their new Lip Idôle Butterglow. The brief demanded an exceptionally pink and stunningly beautiful immersive experience that encapsulated the essence of the new Idôle product and aligned with Lancôme’s brand messaging: enhancing women’s happiness through cosmetic innovation.
The pop-up needed to attract significant foot traffic and generate online buzz. The challenge was to craft an environment that not only highlighted the unique qualities of Idôle but also provided a multi-sensory experience, ensuring visitors left with a lasting impression of Lancôme’s excellence.
The immersive pop-up showcased multiple installations reinforcing Lancôme’s three core pillars: quality, science, and efficacy. The Idôle Lab unveiled the science behind the hero product’s unique formulation, with samples allowing guests to experience its exceptional quality. The masterclass space featured Lancôme’s professional makeup artists, who shared their coveted tips and the season’s hottest makeup trends, demonstrating Lancôme’s products in action. A charming café, offering coffee and delicious baked goods (even the butter was pink), added a delightful French touch.
The VIP opening on day one attracted beauty, fashion, and lifestyle influencers such as Weronika Sowa (3.6M followers), Joy Sunday (859K followers), and Steph Hui (1.5M followers). Celebrities including Michelle Keegan, Maitreyi Ramakrishnan, and Adrienne Bailon-Houghton were also in attendance. Branded photo installations, a photo booth, and a message wall written in lipstick enabled Lancôme to reach a broad audience, garnering coverage from The Daily Mail and industry publications like Cosmetics Business and The Industry Beauty.
Idôle House, much like the Idôle range, embodied the French spirit and elegance, representing modern femininity. It made everyone who stepped inside feel like an idol in their own right, reaffirming Lancôme’s status as the world’s leading luxury beauty brand.
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