Whole Foods Market leads by example with their “Health Starts Here” workshops, which emphasise plant-based diets through hands-on cooking demonstrations and wellness tips. These interactive sessions not only educate customers but also subtly introduce Whole Foods products to a target demographic – those passionate about healthy, plant-based eating. As consumers become more informed about nutrition and its role in overall well-being, food brands have an opportunity to offer more than just products. By providing educational content around dietary trends and superfoods, brands can meet the growing demand for healthier choices and establish trust with their audience.

At the world’s largest dog show, Crufts, Butternut Box made an unforgettable statement with a larger-than-life version of their iconic box, suspended from the ceiling, and a ‘bowl of truth’ filled with fresh ingredients they use in their pet food. Not only did this visually engage visitors, but it also reinforced the company’s commitment to quality and transparency. The activation’s impact extended beyond the event, as Butternut Box donated 100KG of those fresh ingredients to City Harvest, demonstrating a commitment to both their product values and social responsibility. When brands showcase their core values through creative experiences, they create lasting impressions that resonate with consumers on a deeper level.

Supper clubs are a tried-and-true method, particularly for hospitality brands. Simple but effective, these intimate dining experiences allow brands to connect with customers on a personal level, offering a direct line to share their story and product in an immersive environment. Time and again, supper clubs prove to be a powerful tool for building brand loyalty and generating buzz.