Marble CreativeMarble
CREATIVE PRODUCTION, DELIVERY & BRAND ACTIVATION
Chef Imad stood in Syrian kitchen pop up

Deliciously Ella, Peardrop, Percol, Imad's Syrian Kitchen
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Deliciously Ella market garden pop up

Mae Deli, brainchild of Deliciously Ella is a beautiful British market garden and dining area with pick-your-own seasonal produce including fresh herbs, edible flowers and vegetables. The concept reflects Ella’s food philosophy of ‘honest, simple and natural ingredients’.

We were asked to work closely with British Land and Broadgate Estates, to design and create a structure in which Deliciously Ella could operate their Deli.

We fulfilled the brief within budget, designing the structure and layout. The entire project was unique with every item tailor-made including bars, shelving and storage. We managed the supply of water and power to the site. Lastly, the structure and its contents were made to flat pack, so the project can be taken on the road, providing a greater ROI.

White cafe interior

Long-term collaborator Rose from Pear Drop took on the ground floor of the new Floral Street development in Covent Garden, part of Capco’s regeneration of the area. Roses aim, to have the first plastic-free cafe in London.

On a tight budget that we wanted to create maximum impact with, we created a simple clean and natural cafe look. We used CNC and recycled pegboard to produce our main counter and bar area. We loved the hanging ladders, plants, herbs for the food and bulb lights.

A super project for Marble full of charm and impact and amazingly London’s first plastic-free cafe. As well as the huge social impact and impression the cafe and rose featured on prime time news interview by the BBC about the project.

Percol coffee branded sign

Cult (Common group) came to us with a brief to create the world’s most sustainable coffee shop in a pop-up space in the old street roundabout. It has to be fully sustainable, styled to the brand, built in a day with the ability to feed images to the press pre-launch.

We went through a journey from compressed cardboard to Scandinavian minimalism and arriving in CNC heaven. All the materials we used to create every single element that made up the shop were sustainable from the pegboard bars to the CNC coffee cup tree. Even the coffee machine casing was made from compressed coffee resin. We created full 3D renders of the entire space in a 3 day turn around so that PR could launch to press with images to the press.

A wicked project, right up our street for sustainable prowess and style and we love a quick turn around. All elements built in-house from the fabrication through to renders.

Achieved good press coverage including Timeout, London on the inside, secret London and Hoxton Radio as well as a multitude of the trade press.

Chef Imad setting Syrian kitchen table

Appear Here approached us to join them in donating and designing a Syrian pop up, providing family-style supper and brunch.

Before fleeing war-torn Damascus, the chef, Imad, had previously enjoyed cooking for hundreds of people a night. The pop up was Imad’s first step towards making the dream of running his own restaurant again a reality.

We designed the space, tables, tableware, lighting and show pieces. The two week pop up was a success and we are now working on the permanent space in Marylebone, alongside our collective member, Sella Concept.

The restaurant sold out within 24 hours of going live. In the end over 800 tickets were sold and dates had to be extended. They achieved 40 press hits in total with a total reach of 70 million.

Imad’s was featured on all major TV channels (Channel 4, BBC, ITV, Sky News & CNN). Channel 4’s Facebook story got 2.2M views in the first week.

Hot Dinners calls Syrian Food “London’s next big food trend”, citing Imad’s pop-up.