We created a standout exhibition space for Butternut Box in 2023 and 2024 at the largest dog show in the world – Crufts, of which our client was an official sponsor.
We created a vibrant and fun space that showed the client’s branding and made them stand out among the busy exhibition centre. Our work proved as an incredible activation space and content backdrop for talks, demonstrations and influencer meetups.
We suspended a giant version of the iconic Butternut Box from the ceiling and created the giant ‘bowl of truth’, filled with the fresh ingredients Butternut Box use in all their products, making their core brand values clear to existing and potential customers. In both years, we donated 100KG of the ingredients used to City Harvest whose volunteers boxed and distributed the food, helping families in need whilst also ensuring the food was not wasted.
- 204KG food provided to City Harvest London
- 485 meals delivered to charities feeding their communities (Shepherds Bush Families Project – Hammersmith & Fulham and APPLE Art Block Ealing)
- 141KG GHG emissions prevented by rescuing food for human consumption