Bamford
Creative, Marketing & Strategy
Insight
By henry
25th Aug 2024
In a competitive hospitality landscape, hotels are constantly searching for innovative ways to engage guests and create memorable experiences. Unconventional brand activations offer a unique solution, surprising guests with unexpected moments that delight and foster deeper connections with the brand. These creative strategies not only enhance guest satisfaction but also drive word-of-mouth marketing and build lasting loyalty.
Pop-up experiences are a fantastic way to create buzz and excitement. By transforming a hotel space into something unexpected – be it a themed café, a temporary art installation, or a mini-market showcasing local artisans – hotels can offer guests a fresh experience during their stay.
For instance, a hotel might set up a pop-up spa offering complimentary treatments or a cosy reading nook with curated book selections and comfortable seating. These temporary setups not only break the routine of a standard hotel stay but also create photo-worthy moments that guests are likely to share on social media. When guests encounter these delightful surprises, it enhances their overall experience and makes their stay truly memorable.
Surprising guests with unexpected gifts or experiences is another effective activation strategy. Whether it’s a complimentary upgrade, a personalised welcome basket filled with local treats, or spontaneous afternoon cocktails in the lobby, these small gestures can have a big impact.
Interactive installations can turn a simple hotel visit into an engaging adventure. By incorporating elements that invite guest participation—like a photo booth with quirky props, a virtual reality experience showcasing local attractions, or an interactive mural where guests can leave their mark—hotels can enhance guest engagement.
For instance, a hotel could create a giant map mural of the local area where guests can pin their favourite places or leave recommendations for future visitors. This not only fosters a sense of community among guests but also encourages them to interact with the hotel’s brand in a meaningful way. When guests feel engaged, they’re more likely to form positive associations with the hotel, leading to repeat visits and recommendations.
Unconventional brand activations have the power to transform the hotel experience from mundane to extraordinary. By incorporating pop-up experiences, unexpected gifts, and interactive installations, hotels can delight guests and create lasting memories. In a world where guests are looking for more than just a place to stay, embracing the power of surprise can set a hotel apart, driving loyalty and creating advocates for the brand. As the hospitality industry continues to evolve, those who prioritise creativity and surprise in their guest experiences will undoubtedly thrive.
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