Hearst
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HEARST
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Media
For the third consecutive year, we partnered with Hearst to bring Good Housekeeping Live to life, this time with an exciting twist.
Building on the success of previous years, the event evolved to include Country Living, uniting two of Hearst’s most cherished brands to create a truly magical celebration of the festive season. We also scaled the experience to a remarkable 65,000-square-foot venue – The Business Design Centre. This larger space challenged us to design a seamless and unforgettable visitor journey that could captivate a wide and diverse audience whilst cementing Good Housekeeping and Country Living as the ultimate authorities in lifestyle and holiday inspiration.
For Country Living, we crafted a world of rustic charm that exuded warmth and tradition, complete with handcrafted details to compliment the artisanal marketplace created by Hughes Bespoke. Meanwhile, Good Housekeeping showcased a modern flair, featuring sleek styling, dynamic live demonstrations, and engaging discussions that highlighted contemporary holiday trends and practical tips for the season.
Key features of the four-day event included:
- Celebrity features: Talks and demonstrations by renowned personalities took place across three main stages – Good Conversation, Good Looks, and Good Eating. Speakers included Dame Prue Leith, Anton Du Beke, David Nicholls, Anita Rani, Liz Earle, and Caitlin Moran.
- Curated shopping experience: A handpicked selection of artisanal and high-end vendors offered unique and exclusive gifts in the Country Living Christmas Market.
- Immersive moments: from interactive magazine photo moments to taste-testing demos, guests were immersed in the brilliance of two of Hearst’s beloved brands.
The event delivered outstanding results, significantly boosting audience engagement and driving meaningful brand exposure. By seamlessly blending tradition with modernity, we created an experience that resonated deeply with attendees, solidifying Hearst’s position as a leader in lifestyle inspiration.
Explore our other agency partnership work with Hearst
