SLA and Komodo approached us to create their first-ever pop-up store to mark the launch of their winter collection – Sparkle Season.
The objective was to establish the brand as synonymous with glamour, and to create a memorable activation on Greek Street in the heart of Soho that would increase brand awareness for them as an up-and-coming fashion label.
With an emphasis on timeless designs, SLA The Label offers premium fashion and occasion pieces that go beyond fleeting trends, encouraging customers to shop for items that will remain in their wardrobes for years to come. An ethos we admire as an agency that prioritises sustainable delivery and working with clients who share these values.
We ensured the pop-up design was sleek and striking, enabling the collection’s garments to be front and centre of guests’ attention.
Installing short extracts of SLA’s brand and collection messaging across the store provided Instagrammable moments that seamlessly blended fashion and festivity. This was a key feature of the pop-up, with the store hosting the brand’s collection launch party and attendees largely being fashion content creators. Another key element of our production work was ensuring the storefront displays had a sharp impact to ensure maximum visibility for passersby. The pop-up created a beautiful showcase, not only of SLA’s latest collection but also their commitment to premium quality and style, positioning the brand as a go-to brand for premium occasion wear.