Armani Exchange
Experience
HUSH
Categories
Fashion
Hush, the contemporary women’s fashion brand celebrated for its effortlessly chic collections, returned to collaborate with us for a second time with a new challenge: to produce a bespoke festive event in London that would captivate and engage their brand ambassadors.
This exclusive group of fashion influencers was invited to preview the latest collection, create compelling content, and join in a festive celebration with the brand. The brief called for a highly Instagrammable experience that would not only spotlight Hush’s new collection, but also deepen connections with their ambassadors by offering them engaging content opportunities and a memorable, share-worthy brand experience that would resonate with their audiences.
We transformed Old Sessions House into a festive haven that perfectly captured the spirit of the Hush brand. Every detail was meticulously curated to highlight the new collection, with immersive styling zones designed for influencers to discover, photograph, and share across social media. Bespoke workshops offered guests the opportunity to decorate candles, creating beautiful keepsakes that continued to inspire social sharing after the event.
The venue’s historic charm was elevated with seasonal decor and lush florals, creating a warm, inviting atmosphere that evoked the magic of the holiday season. This thoughtfully crafted experience not only showcased Hush’s holiday collection but also fostered deeper connections with key influencers, enhancing brand loyalty and amplifying their reach within target audiences during this critical festive period.
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