LTK Pre Autumn New Season Party from Marble on Vimeo.
We were chosen as LTK’s live experience partner for their event series taking place all across Europe, during the second half of 2022.
The kick-off for a year of creator-centric activities was the Pre-Autumn New Season Creators Party. The PR activation was a brand awareness piece that needed to attract and excite the brand’s creator community, and shine a spotlight on LTK Style Editors and their curations for the new season.
The 25 LTK fashion and lifestyle creators were met with content creation opportunities in every corner, leading to a strong uplift in impressions, reach, engagements and social followers for LTK.
We took over the KRAFT Dalston distillery which featured multiple photo-ready moments within the event design; including a mirror message wall installation, and a photo booth and branded backdrops, set up to provide the backdrop to the UG content.
Providing the platform for onsite content creation and networking, the dried flower workshop and LTK style editor suites were a huge success. The suites were entire rooms dedicated to curated clothes and accessories that guest creators could try on, and interact with through the app. The evening was rounded off with a DJ set from Millie Cotton.
We incorporated sustainability into the design, as part of our circular economy production model. We used seasonal florals (supplied by sustainable florist – Electric Daisy Flower Farm), ensured all decor elements were either hired or repurposed after the event, and all LTK style editor pieces were gifted to the style editors to ensure there was no waste.
